Sustainable Performance

After achieving a sustainability goal that they had been working toward for years, Momentum Textiles needed a campaign to announce this milestone to their customers. "Sustainable Performance" is the tagline we coined during collaboration to describe their products and sustainability position. I designed the message artwork and then directed the implementation across all customer touch points including product sampling, look book giveaway, presentation deck and sales training materials. The branding campaign was very successful and Momentum continued marketing with it for years afterward to secure the position of sustainability leadership in the commercial interior materials industry.